If you’re just getting your head around the idea of using a Trading Desk to buy Digital Media, you’re not alone. We’ve found the main requirement from us for our private media agency and direct clients is to increase their knowledge of Trading Desks and Programmatic.

With the increased knowledge comes increased confidence and with increased confidence comes the increased ability for you to recommend the model to your stakeholders. There are definite Pros and Cons with RTB as you’ll learn.

We’ve produced a really simple “1 Pager” overview of how the topline works. Download it HERE.   There’s also a copy with a voiceover explaining all of the terminology and technology. It might make it easier for you to understand the 1 Pager and explain it to clients or the boss – but don’t tell them about the video. Make it your secret weapon. Let us know if you want the video file.