Yesterday cemented the thinking and analysis that we’re all on the right track with helping Private Media Agencies access the world of Programmatic Media Buying. The mUmBRELLA Programmatic conference in Sydney brought together Buyers, Sellers and Technology Firms to talk through the current state of Programmatic in Australia and where it’s going (note – none … Continue reading From the front row of mUmBRELLA Programmatic Masterclass