What’s all the talk about data? Why has it become increasingly important to marketers?  A survey by Bluekai showed that:

• 78% of marketers say it increases conversions and acquisitions
• 71% say is enables delivery of more relevant messaging to more finely segmented audiences
• 68% say it drives an increase in clicks and traffic generated
• 63% say it increases efficiency in media planning and buying

And how do we collect and use data at MMTD? This 1 Pager gives you a simple overview of how the process works and  helps explain it visually.

You’d be surprised at some of the niche Datasets available. It’s worth a look! Drop us a line with your perfect prospect in mind and we’ll be happy to help.

Source: bluekai.com/dataimpact – survey of 100+ US marketing executives