Do You Need A Programmatic Interpreter?
When you first become involved with programmatic advertising, you’ll find that we speak an entirely different language. It can be confusing and difficult to follow, but at MyMediaTradingDesk our team works hard to make sure you pick everything up. Soon you’ll understand exactly what we’re talking about. Why do we complicate things with language? A […]
Read moreProgrammatic Confusion Part 2: The Results
Programmatic can seem complicated and confusing, especially when you’re faced with a client who wants results and is paying you to achieve them. We’re following up our first post about the confusion surrounding programmatic and focusing on the results programmatic will achieve, and how to properly explain them to your clients. Client Confusion: You’re not […]
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