FAQ

Yes we can! For Facebook Advertising, we offer a CPC or CPE price for your brief and actually do most of the Creative Work for you, all for no extra Management or Setup Fees! It’s a similar model for Facebook to that which you’ve been enjoying on Display, Video and Mobile with us.

Even if you don’t have a Facebook Page or it’s a bit below par, we can drive People from their Facebook Newsfeed on their mobile, to your ‘normal’ website and help you convert them straight onto your list or sales funnel. Just ask!

Site Retargeting:

Site retargeting increases the likelihood to convert by re messaging people who have visited the advertiser’s website.
How it works: People visit your website. They leave without completing your desired action/conversion (booking, sending a contact form, or enquiry form). Later, when they browse the web, they see the retargeted advert. Interest is recaptured and they return to your website to complete the desired action/conversion.

What we need: Once the URL is confirmed (home page and landing page) we will generate a tag (code) and send it to you for placement on the home page and landing page by your web guys.

When: We can generate the tag within 24 hours of URL confirmation. Tags need to be placed at least 3 days prior to campaign start.

Conversion Tracking:

Conversion tracking can track and optimise to an action/conversion (pending on volume).

How it works: People complete an action/conversion on your website (eg. fill in a contact form, make a booking). After completing the action (pressing the ‘submit’ button or similar) they are taken to a “thank you” page. We place a “conversion tag” on this page and can measure how many conversions are made.

What we need: Once you have confirmed the conversion URL i.e “thanks for booking with us” or “thanks you for sending the contact form” URL, we will generate a conversion tag (code) and send it to you for placement by your web guys.

When: We can generate the tag within 24 hours of URL confirmation. The tag needs to be placed 3 days prior to campaign start. Please let us know when placed so we can double check if live from our end.

We can run rich media which is housed within our usual recommended ad formats/sizes; Leaderboard, Skyscraper, Mrec. These can be expandable (an Mrec which opens out to a larger size on rollover/click), or dynamic (interactive with tabs such as “offer”, “info”, “contact us”, or a form to fill in) or video (Pre roll, In banner).

Things to consider with Rich Media:

* The larger file-size of rich media ads will mean that some publisher sites can’t run the ads, which reduces the available inventory and therefore drives up the overall campaign CPM price.

* Rich media ads need to be third-party ad-served which incurs additional costs (we can organise this for you, the cost is usually a CPM rate).

* Static backup gif/jpeg files will still be needed to run across devices which can’t play the rich media, and sites which can’t run the larger file-size.

So while we can run rich media, it’s not generally recommended because of the increased costs and reduced inventory available.

A display campaign will run adverts across desktop websites. This can include PPL looking at a desktop website on their smartphone or tablet.
Standard sizes creative are the Mrec, Leaderboard and Skyscraper (see specs for more details).

A mobile campaign will run adverts across mobile enabled websites and APPs (smartphone applications, games, mobile enabled websites such as news, lifestyles sites, etc…)
Standard sizes creative are 300×50 and 320×50 in JPG of GIF (see specs for more details).

Mobile can also mean a different strategy than Display, i.e Mobile often does not have the same Demo/Profile targeting strategies available as Display, but Mobile can often run a narrower geo targeted reach.

MMTD can access all digital advertising inventory globally that is put up for purchase within the Real Time Biding marketplaces we operate. These currently include 15 different Demand Side Platforms (DSPs) and User Interfaces (UI’) such as Brandscreen, Google, Ad Parlour, The Trade desk, Turn, Millennial Media and more.

The sites range from www.news.com.au , www.realestate.com.au and www.afr.com to international sites such as www.wsj.com , www.forbes.com , www.ibtimes.com through to local sites such as www.sunshinecoastdaily.com.au , www.adelaidenow.com.au and www.b105.com.au and then many sites you probably haven’t heard of such as www.carhistory.com.au , www.eatdrinkpaleo.com.au or www.fashionreview.com.au . In reality, some of our campaigns are on over 30,000 sites within the campaign period.

For sure! We can run campaigns that are targeted to within 5km’s of a Retail Store or Property Development, using 1 or a combination of geo-targeting capabilities. For example using GPS for mobile/tablet, IP registry using major city / suburb locations or login details you’ve given to Facebook, Hotmail, etc.

So we can cover Franchise areas, buy against TV Signals or run National Campaigns. Depends on you what you need to achieve!

We can run up to 8 different strategies at the back end of your campaign, all for one budget / rate metric. These strategies can range from picking a heap of Travel Sites, to re-targeting people on Facebook, to using data to ensure we get in front of people interested in property investment, international travel or supporting charities – to those that have shown a propensity to buy fashion online, to shop for appliances or show intent to buy a particular car type / model.

We can use a combination of Audience Demographic/Profile Targeting, Behavioural / Intent Targeting, Vertical Targeting, Site Whitelisting, Site and Facebook Re-targeting, Run of Network, Geographic Targeting,  Mobile Device Targeting, Search Keyword Re-targeting. There’s plenty for us to choose from to ensure  your advertisements get in front of the right prospects  and reach your desired target audience.

Our minimum investment is $6,000 + GST which can be used within 4 weeks or per Calendar month. We have clients spend more in less time and more over a longer time – it just depends on your campaign objectives.

We accept standard IAB compliant sizes, the most commonly used (& therefore preferred) ad sizes are 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (wide skyscraper).  We typically require a minimum of 3 ad sizes. But other ad sizes can be supplied (as listed on the creative specification sheet).  Mobile, Flash, Video specs are all pretty standard too.

 You can just email the files through or send links so we can download them in advance of the campaign starting (typically 3-5 working days is required).

We can help you understand what’s required and answer any questions you may have.

We can do this!  If you need NZ residents to buy your travel product, we can do that. If you need to find South African residents who view .com websites and have a propensity to invest, we can do that too! We can additional target certain ethnic groups (eg Chinese) in Australia via their language sites and native search engines. Just drop us a line with your target audience and we can talk you through it.