We Do It A Little Differently

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At MyMediaTradingDesk, we’re not the same as the others. We’re not going to force you into a big media spend in order to meet the goals of your client. Instead, we’re going to find the right way to get you what you need or deliver the results you promised to your client. Many other companies […]

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Now Add Instagram

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Instagram has been one of the last social media platforms to hold out against showing ads to its users. Now that the function is available, the question becomes, “what can Instagram do and how can we leverage this new advertising platform to reach its community of more than 400 million users?” The addition of Instagram […]

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Pretty or Conversion. Which shall I serve?

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  Seth Godin’s recent Blog Post titled “Pretty websites” really hit home. Read it here in full In it he talks in generalisation about the difference between a “Pretty Website” and one “that has good Conversion”. When you think about it – that quandary between two options isn’t isolated to Web Design: “There’s always been a […]

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Expecting Honesty and Ethics in Business – or at least just getting paid…….

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  Given our business doesn’t have oodles of corporate lawyers and accounting staff, the financial side of it’s management is left to those that have a general understanding, and most importantly, a willingness to do the right thing by people. Be that for Staff, Customers or Suppliers.   Knowing the history of the business, why […]

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“Ad Sellers (and Buyers) Face Harsh New Reality: Evolve or Find Another Career”

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This article title is repurposed from a very topical post by Adage.com, you can read the original here. But the Brackets are my deft touch…. Given we are continually growing the number of Privately Owned Media & Marketing Agencies we service with MyMediaTradingDesk, we get the opportunity to work with, and talk to, a wide […]

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The benefit of being in Mark Bouris’ Crosshairs…..

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Through being a member of Sydney based entrepreneurial education movement, The Entourage, I was recently privileged to sit with a select 10 other business owners and spend an intense 34 minutes with Mark Bouris of Wizard Homeloans, The Apprentice and Yellow Brick Road fame. I have never felt so much pressure in my life, as Mark […]

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How Data is used in your Programmatic campaigns

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What’s all the talk about data? Why has it become increasingly important to marketers?  A survey by Bluekai showed that: 78% of marketers say it increases conversions and acquisitions 71% say is enables delivery of more relevant messaging to more finely segmented audiences 68% say it drives an increase in clicks and traffic generated 63% […]

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From the front row of mUmBRELLA Programmatic Masterclass

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Yesterday cemented the thinking and analysis that we’re all on the right track with helping Private Media Agencies access the world of Programmatic Media Buying. The mUmBRELLA Programmatic conference in Sydney brought together Buyers, Sellers and Technology Firms to talk through the current state of Programmatic in Australia and where it’s going (note – none […]

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How can I cheaply get my brand back in front of someone who’s shown interest?

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Your clients are spending millions of dollars to build a brand, sell their products and keep their customers coming back. After spending all that money and time, why is it that they would let a potentially perfect prospect off the hook at the last minute? It’s madness!   There’s a myriad of reasons a Prospect […]

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How RTB works

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There are so many acronyms and terminologies when it comes to performance Digital Media, it’s hard not to get it all mixed up. The attached 1 Pager might help. To access the world of Trading Desks, Programmatic Buying and Real Time Bidding, set up an account with MyMediaTradingDesk and brief away. Just let us know if […]

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