New Role for an Account Manager at MMTD – Want to work from home?

Blog

We’re growing at MyMediaTradingDesk and need the services of an another experienced Digital Account Manager.  So often at the moment, we are picking up new clients from other Programmatic companies or in-house trading desks, whose reporting and customer service is abysmal.  Our recent appointments to great brand name advertisers evidence the momentum swing we’re on […]

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Using Digital Advertising to Sell a $400+ product that had NO prior Brand Recognition

Blog Case Study Education

Well it’s finally happened and can’t be denied… I clicked on a banner ad and bought the product (€270 euros  / $410 AUD worth!) all without talking to or emailing anyone from the company and knowing nothing about the brand before I saw the Ad. I’ve clicked through and investigated plenty of products and services in the past, but […]

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Our 7 Step Process

Blog Education

We’ve explained before that we’re initially hard to work with, but worth it.  But we thought we would take this opportunity to give you a better idea of the process that we will be going through together once we start working with you. Step 1 – Tell Us What You Need. Briefing us on what […]

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Do You Need A Programmatic Interpreter?

Blog Education

When you first become involved with programmatic advertising, you’ll find that we speak an entirely different language. It can be confusing and difficult to follow, but at MyMediaTradingDesk our team works hard to make sure you pick everything up. Soon you’ll understand exactly what we’re talking about. Why do we complicate things with language? A […]

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Programmatic Confusion Part 2: The Results

Blog Education

Programmatic can seem complicated and confusing, especially when you’re faced with a client who wants results and is paying you to achieve them. We’re following up our first post about the confusion surrounding programmatic and focusing on the results programmatic will achieve, and how to properly explain them to your clients. Client Confusion: You’re not […]

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Programmatic Confusion Part 1: The Prospect

Blog

In our post “How Data is used in Your Programmatic Campaigns”, we explain how programmatic digital focuses on identifying the perfect prospects and buying ads they are viewing in real time. The alternative is guessing where the prospects may be online based on historical site traffic reports and then buying bulk ads on a few […]

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Leveraging the Benefits of Online Video

Blog

When we began in 2010, MyMediaTradingDesk started by offering only Video Ads as we were originally the Qld office for the APAC representative of TubeMogul. Since that time, we’ve added Display, Mobile, In-App, Facebook and Instagram services. With more to come. But Video has always been easy for a Media Buyer to explain, and can […]

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Is Ad Blocking So Terrifying?

Blog

  Let’s talk about ad blocking. It’s something that’s caused a significant amount of controversy with publishers claiming lost revenue and marketers claiming lost advertising opportunities. All of this is in opposition to the broad consensus among consumers that it’s a correction back in their favour long overdue on the internet.   Here at MyMediaTradingDesk, […]

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How to Brief Us

Blog

I always say that it’s worth making the call to us to just have a chat. A frank and open conversation before you even start writing a brief or promising something to a client will make sure that you are going in the right direction. It also gives us both a chance to confirm that […]

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Hard to Work With, But Worth It

Blog

I’m just going to apologise up front. You’re going to start out thinking my team and I are very difficult to work with. We’re going to ask you a lot of questions. We’re not going to immediately respond to your brief. And we’re probably going to take longer to get back to you than anyone […]

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